MIMA Summit 2012

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KKoonmen — Wed, 21 Mar 2012 16:08:25 +0000

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Guy Kawasaki

admin — Mon, 12 Mar 2012 02:26:48 +0000

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His newest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, was released on March 8, 2011 and is a New York Times best seller.

He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Jane McGonigal

admin — Mon, 12 Mar 2012 02:14:07 +0000

Imagine a world where every challenge is a quest — where the harder a task is, the more people want to do it. Where people take pleasure in failing and come back invigorated every time they fall. Where they communicate spontaneously with their collaborators to pool their knowledge towards shared solutions. It turns out that world already exists. And if you draw on its secrets, you can transform your business: that creative collaboration, that effortless grasp of new technology, that very 21st-century connectivity and that power to solve complex problems can all be yours. Your guide to that world is Jane McGonigal. And that world? It’s the world of…gamers.

Gamers?

In her engaging, forward-thinking book Reality is Broken, Jane McGonigal makes the case that the gamer spirit — an attitude of fun, dedicated, collective problem-solving — is our greatest asset as we face the social, economic, and environmental problems of the 21^st century.

She argues that game designers are effectively happiness engineers, experts in making difficult tasks engaging, and that we should draw on their smarts as we frame the challenges of our time. Jane herself is a specialist in this field, a designer of alternate reality games, where a real-life activity is re-framed as a game. The activity could be as mundane as household chores or as epic as surviving peak oil or establishing local sustainable businesses, the subjects of two of Jane’s own games: whatever the challenge, we can face it more boldly if we bring to it a gameful state of mind. But as Jane explains, in her quirky, spirited way, all of this is more than just a question of re-framing. It’s about bringing back to contemporary life the kind of heroism, epic purpose, and communal striving that so many of us struggle to find in our lives. With Jane’s help, you can understand how to channel that drive to revitalize your company — and fill our world with epic wins.